“The longest life, the most beautiful flowers” is where Calandiva® like no other stands for. This fourth aspect of the No.1 campaign is by no means Diva’s least important quality. From the very first start of the breeding process, shelf life and long lasting flowering do take central stage. To emphasize, this aspect will be central during the upcoming FloraHolland Trade Fair in Aalsmeer (Netherlands) and a special action is organized to surprise several chain partners.
In week 39, growers and traders were able to see for themselves that Calandiva is the ultimate choice when it comes to the longest life, compared to other competition varieties. The shelf life is precisely for the chain links and – more importantly – the consumer an essential property to enjoy the plant for a long time!... read more >>