Recently, several illegal Gerbera plantations where detected in the Mexican province Estado de México, which led to legal steps by Florist Holland. On Wednesday March 2nd of 2016, these actions resulted in the confiscation and destruction of a complete Gerbera plantation, with plants that were reproduced illegally.

Florist Holland strives to maintain genetic quality and to protect the honest grower and the integrity of the entire industry. Supporting the international floriculture supply chain and trade, Florist Holland registers products under their correct names (PBR). These actions reaffirm Florist Holland’s commitment to customers and dealers, helping them to maintain a healthy market without unfair competition through illegal propagation of their genetics. Florist Holland will continue their controls and urges all producers to work within the legal framework and to report any illegal reproduction of Gerberas by approaching Florist Holland or one of their worldwide agents.

Profile Florist Holland B.V.

Florist Holland B.V. is the specialist in breeding and propagation of Gerbera cut flowers and pot plants, supplying seeds and young plant material worldwide. Florist Holland has a strong and ambitious drive for creative development and improvement of Gerberas. With a customer-oriented focus, a growing global network and many solid years of experience, Florist Holland is a reliable partner for all parties in the supply chain. To learn more about Florist Holland, please visit www.gerbera.com.