During the upcoming Fides Flower Festival - from 14 till 17 June - visitors get overwhelmed in the marketing world of Fides and her relations. The audience will find out how they can benefit with the opportunities that Fides presents. And of course, the trials of cut Chrysanthemums, flowering pot and bedding plants are full of novelties. In short: Fides welcomes all visitors who want to get a glimpse of the marketing and innovation centre of the future.

Every year Fides organizes an inspiring Fides Flower Festival with extensive flower trials of cut Chrysanthemums and flowering pot and bedding plants. Harry Kloppenburg, CEO of Fides comments: "Because we really do value the opinion of our relations, we would like to take this opportunity to share our ideas and new campaigns with them.” Next to that, Fides collaborates with her clients to provide them an suitable assortment to cultivate. “As you may have grown to expect from Fides, all this is presented in a surprising and inspiring manner”, he announces.

Innovations during the festival
Next to existing commercial varieties, Fides will show a lot of new additions with great market potential listed! In the cut Chrysanthemums section, several key high potential can be seen in optimum conditions. Get to know the complete range of pot Chrysanthemums and further additions in the Kalanchoe and Calandiva® series! Fides also introduces the new mini geraniums (Pop Idols®), mix brand (Blossom Blends), interspecific geraniums and XL variants of the Osteospermum Margarita series (Margarita Supreme).

Location of the Fides Flower Festival is at the Oudecampsweg 35c in De Lier (Netherlands). More information and a route description can be found at www.fides.nl.

Fides is a company that is specialized in breeding and propagation of cut Chrysanthemums and pot Chrysanthemums, Kalanchoe, decorative Kalanchoe (Calandiva^®), Pelargonium, Osteospermum, Impatiens New Guinea, pot Dahlia, Multiflora Chrysanthemums, Petunia, Nemesia, Calibrachoa and pot Aster.

Please also see www.fides.nl.

Mattijs Bodegom, manager marketing and communications
Tel. +31 (0)174 53 01 00, or via m.bodegom@fides.nl.