IPM ESSEN 2012 on January 24 ? 27: Premier Global Fair in the Green Sector Will Celebrate Its 30th Anniversary

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IPM ESSEN 2012 on January 24 ? 27: Premier Global Fair in the Green Sector Will Celebrate Its 30th Anniversary
 

Premier Global Fair in the Green Sector Will Celebrate Its 30th Anniversary

The International Plant Fair IPM ESSEN will take place at Messe Essen on January 24 - 27, 2012. The green sector's marketplace with a rich tradition will mark its 30th anniversary on these dates. For three decades, Messe Essen has thus been the international trading and ordering platform for plants, horticultural technology, floristry and sales promotion.
 
Competition: Search for a Plant with Value Added
On the birthday with a zero, IPM ESSEN has, together with Plant Publicity Holland and Bund deutscher Baumschulen ("Federation of German Tree Nurseries"), instigated the international "Colour Your Life Award". This mark of distinction will be conferred on plants with particular characteristics which can be utilised for sales promotion in a targeted way. National competitions are to be staged in the autumn of 2011 so that the nominees from various countries will be introduced to the trade public at IPM ESSEN 2012. During the period of the fair, the public at the fair and a knowledgeable jury will choose the victors who will win a professional product marketing campaign including an Internet film. The closing date for applications for the "Colour Your Life Award" is July 31, 2011.
 
Messe Essen and INDEGA Extend Cooperation
Right on time for the anniversary of IPM ESSEN, Messe Essen and INDEGA ("Association Representing the Interests of the German Horticultural Industry") have reaffirmed their expert collaboration and have extended the cooperation which has existed since 2005. Thus, INDEGA is also continuing to support Messe Essen's work with regard to the IPM events in Essen as well as in Dubai, China and Moscow. For example, INDEGA promotes the IPM activities all over the world and carries out the active canvassing of exhibitors and visitors.
 
Further information: www.ipm-essen.de