Nominated by the Academy Georgofili of Florence, Academic, Renato Faraone Mennella, co-founded the Fleuroselect in 1970

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Nominated by the Academy Georgofili of Florence, Academic, Renato Faraone Mennella, co-founded the Fleuroselect in 1970
 

The Academy of Geogofili, of Florence, founded June 4, 1753, has appointed Renato Faraone Mennella academic, given the high scientific contribution to the development of flowering ornamental plants and horticultural F1 hybrid, thanks to genetics created by him.

He founded the company in 1970 together with Clause (France), Sluis & Groot (Netherlands), Olsens Enke (Denmark), Colegrave (England), Ernst Benary (Germany) Fleuroselect, the World dedicated to monitoring, recording and promotion of
new varieties of flowers from seed.

Since 1956, Renato and his brothers founded the Farmen (name given by the union of the two surnames).
Farmen is a leader in finding new varieties of hybrid F1 flowers known and appreciated throughout the world.
There are numerous awards, to mention a few important: the gold medal awarded by the All American Selection for the Marvel Yellow Zinnia elegans, and 'certificate of recognition issued by the Ministry of Agriculture World German for the important work done in genetic improvement of Viola wittrockiana.

In 2003, Renato decides to start a new  research center and founded, with the active collaboration of Dr. Faraone Mennella Anusca degree in Agriculture with a dissertation on molecular markers, the company will.

The latest research is on the Farao male sterile Petunia, only variety that can be produced from seed varieties and proposed as a spring - autumn, already recorded in 2009.
Farao, does not neglect the horticultural department, recording F1 hybrids of tomato as Red Magi, Buono Peel, Rondo, Baby Doc, Faraoro and Biliardino.

Today Farao Seed Company is the only Italian to do "breeding, or search for new hybrid varieties of ornamental flowering.

A family-independent, with a great economic strength and a huge gene pool... from the throat to make the biggest "majors" in the industry
Renato Faraone Mennella
Renato Faraone Mennella and on left Dr. Anuscha Faraone Mennella
Male sterile Petunia
Male sterile Petunia
Male sterile Petunia