The fifth edition of the Flower Finder is online at

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The fifth edition of the Flower Finder is online at

This year there are 31 national and international exhibitors presenting the latest news of their choice.
The Italian edition of the Flower Finder is being shipped to all “Clamer informa” subscribers, garden center and department store purchasing department heads, technical advisors, garden designers, landscapers and members of the Italian garden and park directors association: the Italian paperback edition will soon be followed by a CD-ROM reissue printed in more than 20,000 copies and by the Italian iPad/iPhone version.

 All the latest new introductions grouped by Breeder / Producer / Agent / Propagator can be found on the B2B showcase website

The "Navigatore Varietale" and its online counterpart the Flower Finder has become a "must" (a necessary starting point) for industry professionals, and its international web version has involved a constantly growing number of flower enthusiasts both Internationally and locally. As a matter of fact, the online international edition in eight languages​​,, is the best possible starting point for finding new and affirmed flower varieties and is consistently placed in the top positions of all major search engines in Italian and English for a series of strategic keywords.


A few examples: the words "Flower Finder"
returns 48.5 million results on of June 7, 2011 and ranks second on the first page. On November 28 the word combination "Flower Finder" returned 16.8 million results: is ranked first on the first page, while ranks 6th on the same page.
On the Lycos search engine the "Flower Finder" in English was searched by 42,000,000 users and ranks second on the first page.
Even the very competitive keyword search on Google: "find balcony flowers" returning approximately 21,100,000 results, shows Brazil on the first page.


In Italian the generic string “trova fiori” meaning find flowers returning 16.200.000 results on October 16th and 8.710.000 results on October 28th constantly places or its parent URL on the first page.